Following in the footsteps of Walmart, Amazon, Target, Ikea and Aldi, which are looking to secure and even make their IT infrastructure more profitable, Lidl's parent company is continuing a foray into the cloud market.
Lidl‘s parent company, Schwarz Group (2022 sales of €154.1 billion, up by 15.4% in one year), is moving ahead with plans to become a “made in Germany” cloud provider. Following in the footsteps of Amazon, which rents storage capacity built up for e-commerce activities via Amazon Web Services, Schwarz launched Stackit in 2022, a commercial brand for the IT branch called Schwarz Digit.
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