In late April 2017, the German discounter Aldi Süd opened its first pop-up restaurant in Cologne, Germany. Located in the Mediapark office zone, this “Aldi Bistrot” concept covers 90 sq.m with 50 seats. The service is created by locking 8 containers with a terrace on the roof. This “Aldi Bistro” will sell a daily menu priced at €7.99 for three months. This includes a starter, a main course and a dessert that will change everyday. Menus are sourced exclusively from Aldi stores. Depending on...
DISCOUNT RETAILERS EMBRACE STAND-ALONE RESTAURANTS
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