Diving into Sephora’s strategy

Publication

9 February 2017 à 14h58

Updated on 10 May 2019 à 17h59

Reading time

2 minutes

Publication: 9 February 2017 à 14h58, Updated on 10 May 2019 à 17h59

Reading time: 2 minutes

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Publication

9 February 2017 à 14h58

Updated on 10 May 2019 à 17h59

Reading time

2 minutes

Publication: 9 February 2017 à 14h58, Updated on 10 May 2019 à 17h59

Reading time: 2 minutes

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Regardless that Sephora does not reveal online results, e-commerce has become a top priority. Having launched e-commerce sites in Romania, Rep. Czech, Switzerland, Spain and the U.A.E. (with Chalhoub) in 2016, it now aims to roll out online businesses in all countries with physical stores. With a French launch, “click & collect” services will be offered for Italy in March 2017. “In Europe, the average spending is slightly higher online that in store, as it is directly linked to the free...

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