Do Chinese shoppers want sustainable fashion?

Publication

14 November 2019 à 15h13

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2 minutes

Publication: 14 November 2019 à 15h13

Reading time: 2 minutes

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Publication

14 November 2019 à 15h13

Reading time

2 minutes

Publication: 14 November 2019 à 15h13

Reading time: 2 minutes

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In China’s retail, trends generally spread very quickly. As Chinese consumers are used to be interested in the best deals on designer brands, will the next frontier be ethically sourced or sustainable goods? According to a recent report from Tmall’s forecasting division Trend Centre, “Chinese consumers will be searching for sustainable fashion products when making purchasing decisions in 2020”. Rental offers have started to emerge in China, with YCloset and MSParis being the most popular platfo

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