The Do-It-Yourself group (turnover US$72.1 billion, 2,200 stores in 2018) has expanded to offer gym and body-building equipment. The brand has extended the product range to other categories like bedding, video projectors and electric scooters. The group focused on home fitness 12 months ago.
“It is now integrated into home furnishings. The pandemic has aggravated this trend,” explains Bill Boltz, Head of Merchandising. With lockdown, people cook at home and exercise in a living room
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