Dubai. Lego and Harry Potter focus on experiences

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If there is one thing the U.S. and the Middle East have in common, it is retailtainment. For the Dubai Shopping Festival, the Mall of the Emirates is hosting a temporary store: Harry Potter Celebrate Hogwarts. It is open until February 10th 2022. The visit is free for customers who spent more than €70 per adult within the mall’s stores.

Created by Warner Bros, this 3D replica of Hogwarts features an array of films, interactive games, a hall of illusions and various workshops (magic po

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