E-commerce, China, 3D designs. Which business levers work for fashion?

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15 June 2020 à 14h24

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2 minutes

Publication: 15 June 2020 à 14h24

Reading time: 2 minutes

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Publication

15 June 2020 à 14h24

Reading time

2 minutes

Publication: 15 June 2020 à 14h24

Reading time: 2 minutes

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Faced with the Covid-19 crisis, e-commerce has proved to be a real lifeline for some fashion retailers. However, digital services are not comprehensive across the sector. According to Bain & Co, on a scale of 1 to 10 (10 being a leading technology company), the most advanced players in fashion are at set at grade 7, with only grade 4 for laggards. Whilst technology for the customer experience side has developed rapidly in fashion, it is lagging in back office. This is the case for those who cre

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