E-commerce: Omnicom acquires Flywheel Digital for US$835 million

An article by Sophie Baqué

Publication

3 November 2023 à 17h40

Updated on 13 November 2024 à 16h15

Reading time

1 minute

Publication: 3 November 2023 à 17h40, Updated on 13 November 2024 à 16h15

Reading time: 1 minute

An article by Sophie Baqué

Publication

3 November 2023 à 17h40

Updated on 13 November 2024 à 16h15

Reading time

1 minute

Publication: 3 November 2023 à 17h40, Updated on 13 November 2024 à 16h15

Reading time: 1 minute

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On October 30th, the U.S. communications group Omnicom (owner of BBDO, OMD and TBWA) announced a takeover of Flywheel, the e-commerce subsidiary of the British group Ascential, for US$835 million. The acquisition is expected to be completed in Q1 2024. This is the firm’s largest acquisition by value. Flywheel is an agency that helps brands sell on digital marketplaces like Amazon, Alibaba or Walmart. The service supports companies when buying retail media. For instance, when an online shopper s

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