El Palacio de Hierro offers tailored-made experience

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12 December 2019 à 16h44

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Publication: 12 December 2019 à 16h44

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Publication

12 December 2019 à 16h44

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Publication: 12 December 2019 à 16h44

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El Palacio de Hierro, upscale chain of department stores in Mexico, unveiled a 16.000 sq. m store in Veracruz. This 1st hybrid store mixes “digital buying with the real”, said C.E.O. Juan Carlos Escribano. The two-level department store was made to fit the area, with architectural elements inspired by the sea and the sand.

“We have a family of stores each created within the Palacio framework, but each is built a bit differently to accommodate the community. Each store tells its own s

…
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