Live Shopping. TikTok abandons the “Shop” version for Europe and the U.S.A.

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1 August 2022 à 12h25

Updated on 21 October 2022 à 21h42

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Publication: 1 August 2022 à 12h25, Updated on 21 October 2022 à 21h42

Reading time: 2 minutes

Add mind Retail to your sources

Publication

1 August 2022 à 12h25

Updated on 21 October 2022 à 21h42

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2 minutes

Publication: 1 August 2022 à 12h25, Updated on 21 October 2022 à 21h42

Reading time: 2 minutes

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After launching TikTok “Shop” in Indonesia in 2021, ByteDance (the app’s parent company) cancelled plans to offer the new social commerce function for Europe and the U.S.A., originally planned in the second half of the year in Europe.

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