Etam launches into the USA with Nordstrom

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4 April 2022 à 17h28

Updated on 8 April 2022 à 11h41

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1 minute

Publication: 4 April 2022 à 17h28, Updated on 8 April 2022 à 11h41

Reading time: 1 minute

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Publication

4 April 2022 à 17h28

Updated on 8 April 2022 à 11h41

Reading time

1 minute

Publication: 4 April 2022 à 17h28, Updated on 8 April 2022 à 11h41

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According to Women’s Wear Daily, lingerie retailer Etam is making a U.S.A. debut. On 4th April 2022, the company opened 10 “corners” in 10 Nordstrom stores as well as on the e-commerce website.

The fashion group, led by Laurent Milchior, grandson of a founder, believes there is more room for inclusive and “alternative” lingerie brands in the U.S.A., such as Parade and Victoria’s Secret. The group made the announcement following the annual Paris Fashion Week show. In 2021, N

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