“European consumers are need driven and the Chinese are “fun” driven”

Sophie Baqué: I am delighted to meet you Mr. Hamers. Can you present Global Brands Group ?
M.H.: GBG runs a fashion retail business via licensing deals and posted revenue of US$3.9 billion (+12%) in the fiscal year to March 2017. We are listed in Hong Kong. We design, develop, market and sell products under both licensed and own brands. We work with 390 plus brands such as Absorba, Under Armour Kids, Calvin Klein, Juicy Couture, Minecraft, Frye, Joe’s, Spyder, etc. We are n°2 in the global...