European sales of FMCG products in sharp drop since January

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According to Circana/IRI data supplied to mind Retail, unit sales of FMCG products accelerated a fall in January and February 2023, after a black year in Western Europe. 

Circana’s study covers Spain, Germany, Italy, France, the Netherlands and the United Kingdom. The fall in units sold reached -3.2% over the first 2 months of the year, against a downward trend of -1.1% last year. In all these countries, this is accelerating. The UK is down by 5.4% over January and February 2023, Spain and the N

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