Europe’s second largest mall owner, Klépierre, is taking steps to structure retail media. Event-based campaigns doubled in 2025, the giant screen network expanded and the group signed a deal with Seiki to refine View Occasions. Salma Kharchafi, Marketing, Communication and Retail Media Director, explains the data-driven monetisation strategy for 39 malls in France and Belgium through a measurable and scalable advertising approach.
Europe’s second-largest property company by rental income, Klépierre (2024 revenue: €1.07 billion, up by 6.3%) is structuring a retail media business, which includes classic display campaigns (DOOH) as well as customised event-based displays (with animation). Mind Retail learned that since the end of 2025, Klépierre has a new partner for managing and monetising customer data. “We signed with the French start-up Seiki for audience measurement in our 39 malls in France and in Belgium, which attract 300 million visitors per year”, said Salma Kharchafi, Klépierre’s Marketing, Communication and Retail Media Director for these countries.
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Article authors
Sophie Baqué
Chief Editor of mind Retail