Eager to build on learning from its successful pop-up stores, the fashion pure player Everlane is “looking to open stores as the next phase” said the C.E.O., who previously swore he would never do that. The quality basics label, launched in 2010, obsessed with ethical fashion and transparency, promotes “radical transparency” in a continuous effort to explain why the price is justified, with information about the whole production process, from how much water is used to produce a pair
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