Expansion : “Brazil is not a market for amateurs”

Publication

11 September 2018 à 10h34

Updated on 13 November 2024 à 18h09

Reading time

8 minutes

Publication: 11 September 2018 à 10h34, Updated on 13 November 2024 à 18h09

Reading time: 8 minutes

Brazilians hold General elections in October, including for the office of President. Struck by a severe recession, is Brazil still an attractive market for retailers ? Global Retail News gives you an expert’s point of view. Marcos Gouvea is a founder of G&S Group, a retail consulting firm and organizer of the Latam Retail Show in Sao Paulo, Brazil (28th-30th August).

An article by La rédaction

Publication

11 September 2018 à 10h34

Updated on 13 November 2024 à 18h09

Reading time

8 minutes

Publication: 11 September 2018 à 10h34, Updated on 13 November 2024 à 18h09

Reading time: 8 minutes

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GRN: Within the last two years several foreign retailers like Wal-Mart and Fnac have closed their Brazilian operations. Does this mean that Brazil is no longer attractive for foreign retailers ?

Brazil offers logistical challenges, bureaucracy and high taxes, but still remains an attractive market. The Brazilian population offers a market of 207.7 million people with an average age of 30. In addition, it is the 9th largest economy in the world. The economic crisis has scared away some...

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