Will tomorrow’s fashion be necessarily connected to the planet? For many designer labels, born on the internet, with radical positions, the answer is already “Yes!” For historical and more established fashion retailers any such shift is more complex.
“There has never been so much money in circulation in the economy and so little sense,” says Violette Wating, M.D of Le Slip Français (underwear made in France with 16 stores and 60% online). “For us, CSR is not something complementary but existential. For this to work, it must come from the very top management.” In fashion, the challenge of Sustainable Development (SD) is important. Evidence of this is the rise of second-hand platforms such as Vinted and LeBonCoin. “80 billion items of clothing are manufactured every year around the world,” says Valérie Tiersen, former C.E.O. of La Redoute Belgium, who supports retailers in any sustainable transition.
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