Quick commerce, curbside pick-up, lockers... With the rise of online sales, the last mile market is booming globally. How can retailers turn e-commerce logistics into a competitive advantage?
Context
For the past 18 months, the last mile market (equals the most expensive service in logistics) has become a major source of losses for retailers. E-commerce logistics has been historically outsourced to third parties for some years, torn between two businesses with contradictory visions: logistics wanted to lower costs, e-commerce wanted to enhance customer experience. With e-commerce reaching unprecedented volumes, both visions are coming together around a common goal: customer...
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