Flying Tiger. Quirky style and low prices

An article by La rédaction

Publication

13 April 2018 à 14h14

Updated on 13 November 2024 à 18h18

Reading time

1 minute

Publication: 13 April 2018 à 14h14, Updated on 13 November 2024 à 18h18

Reading time: 1 minute

An article by La rédaction

Publication

13 April 2018 à 14h14

Updated on 13 November 2024 à 18h18

Reading time

1 minute

Publication: 13 April 2018 à 14h14, Updated on 13 November 2024 à 18h18

Reading time: 1 minute

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Nicknamed the “daughter of Ikea and dollar stores”, the Danish retailer Flying Tiger Copenhagen is establishing a market position based on very low prices. Its name comes from the word “Tier”, a 10-crown coin in Finland and pronounced “Tiger”. Its turnover has quadrupled to €575 million between 2012 and 2016, the latest figures available. The range combines a quirky Scandinavian style with a catchy humour which appeals to customers across all age and income groups from Europe, the U.S. and...

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