FMCG. Chinese shoppers keen on imported products

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14 January 2020 à 17h14

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2 minutes

Publication: 14 January 2020 à 17h14

Reading time: 2 minutes

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Publication

14 January 2020 à 17h14

Reading time

2 minutes

Publication: 14 January 2020 à 17h14

Reading time: 2 minutes

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In China, consumers continue to buy more and more imported F.M.C.G. products (Fast Moving Consumer Goods) despite the slowdown in G.D.P. (only up by 6% in Q3 2019). According to a study by Kantar Worldpanel and Bain, sales of imported FMCGs already account for 18% of the Chinese market for FMCGs. In the first half of 2019, this jumped by 10%: twice the average for the total FMCG category. Online is a particularly dynamic channel with JD.com and Alibaba, thus promoting the frequency of purchase.

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