Focused on beauty in the U.S.A., Yuka doubled customers in one year

In the United States, the Yuka app co-created by Julie Chapon (2023 sales: €3.8 million, up by 80%) announced that it has grown from 8 to 15 million users in a year (data to end August). For the start-up, which is used by 60 million users in 12 countries and benefits from powerful word-of-mouth on TikTok, the U.S.A. is now the 2nd largest market in terms of users (25% of the total) after France at n°1 (22 million users, i.e., 37% of the total). In terms of growth (new Yuka’s users every...