Food manufacturers tap China’s potential

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10 September 2016 à 16h00

Updated on 10 January 2017 à 16h01

Reading time

2 minutes

Publication: 10 September 2016 à 16h00, Updated on 10 January 2017 à 16h01

Reading time: 2 minutes

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Publication

10 September 2016 à 16h00

Updated on 10 January 2017 à 16h01

Reading time

2 minutes

Publication: 10 September 2016 à 16h00, Updated on 10 January 2017 à 16h01

Reading time: 2 minutes

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As Alibaba and JD fiercely compete in the food category, fast-moving consumer goods (FMCG) manufacturers make inroads in China. In the wake of Mondelēz and Nestlé, Mars Group is now teaming up with Alibaba. All brands, from M&M’s and Snickers to Pedigree and Royal Canin pet foods, will be sold online on Tmall and Rural Taobao.
A similar trend is emerging in the baby food / formula category. China accounts for 30% of the global market, with annual imports valued at US$2.47 billion (from...

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