Footwear. Is Cariuma from Brazil the future Veja or Allbirds?

Publication

12 December 2019 à 16h39

Reading time

3 minutes

Publication: 12 December 2019 à 16h39

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Publication

12 December 2019 à 16h39

Reading time

3 minutes

Publication: 12 December 2019 à 16h39

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
Enjoy this article for free while you’re in your trial period
You have access to our content for 15 days
Explore the mind Retail subscription

Beyond well-established players like Rothy’s, Allbirds (13 stores in the U.S.A., China, U.K., Germany and New Zealand) and Veja, the sustainable direct-to-consumer footwear market is facing strong new competition from the Brazilian retailer Cariuma (based in Rio de Janeiro), with US$24 million in backing. Founded by young Brazilians called Fernando Porto and David Python, it uses natural and renewable fabrics (bamboo, sugarcane, etc.) in core products and packaging, favors sustainable productio

…
Do you have information to share with us?
Contact us
Our other services
Research
Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.
See more
Training courses
Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.
See more
Events
Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
JD.com, Amazon Haul, Kaufland, Rakuten: Europe becomes new battleground for global marketplaces
In the U.S.A. sales of ultra-low-price marketplaces sourcing goods from Asia are declining, as parcels worth less than US$800 are now subject to customs duties and a flat tax. As a result, players...
30 October 2025
Shoprite adopts Yoobic solution for 3,600 stores and 160,000 employees
As announced in April in mind Retail, the African grocery retailer Shoprite has confirmed the rollout of the Yoobic application to optimise staff task management and anomaly detection in stores...
29 October 2025
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
With turnover down by 5.3% over 9 months, URW announces departure of Jean-Marie Tritant
In parallel with the release of 2025 3rd quarter results showing decreasing sales, Unibail-Rodamco-Westfield is initiating a major governance change. Chairman Jean-Marie Tritant, will step down at...
27 October 2025
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
AI search engines: how advertising is entering the conversation
While many retailers spend 80% of their acquisition budget on Google Shopping, monetisation tests are accelerating on ChatGPT, Perplexity and Gemini. How much of the budget will they absorb...
23 October 2025
2
Lululemon, Ralph Lauren, Gap and Levi’s enter peak season with high stock levels
Faced with rising customs tariffs affecting US imports, several retailers have built up significant inventories. Over a year, the stocks of Gap, Levi’s, Lululemon, Ralph Lauren and Academy Sports...
27 October 2025
3
TikTok Shop and Temu strengthen logistics networks by signing with Royal Mail and La Poste
To accelerate European markets, TikTok Shop and Temu signed agreements with the leading postal operators in France and the United Kingdom. Here is a look at these strategic partnerships.
20 October 2025
4
France and Italy urge Shein to reassess a business model
While Shein continues to spark controversy through partnerships with Pimkie and BHV department stores (SGM), Italy announced plans to introduce a tax on Asian e-commerce platforms. In France, the...
13 October 2025
5
Faced with debt and declining sales, Fossil files for bankruptcy
Competition from Apple and Samsung in the smartwatch segment, collapsing sales, customs tariffs… Cornered with a debt of US$179 million, Fossil has filed several bankruptcy petitions in the U.S.A...
29 October 2025
6
JD.com, Amazon Haul, Kaufland, Rakuten: Europe becomes new battleground for global marketplaces
In the U.S.A. sales of ultra-low-price marketplaces sourcing goods from Asia are declining, as parcels worth less than US$800 are now subject to customs duties and a flat tax. As a result, players...
30 October 2025