FOR LULULEMON AND CALM, WELLNESS BECOMES A MARKETING ARGUMENT

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16 April 2021 à 14h03

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Publication: 16 April 2021 à 14h03

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16 April 2021 à 14h03

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Publication: 16 April 2021 à 14h03

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In the United States, retailers are increasingly banking on health and mental well-being as the ultimate remedy in a context of repeated Covid-19 restrictions and widespread depression. Peloton Interactive, a home cycling platform, is valued at over US$46 billion (in late January 2021).

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