Franchise : Ulta Beauty enters the Middle East with Alshaya

Featured image of the article Franchise : Ulta Beauty enters the Middle East with Alshaya

An article by Morgane Monteiro

Publication

11 February 2025 à 15h15

Updated on 24 July 2025 à 10h56

Reading time

2 minutes

Publication: 11 February 2025 à 15h15, Updated on 24 July 2025 à 10h56

Reading time: 2 minutes

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An article by Morgane Monteiro

Publication

11 February 2025 à 15h15

Updated on 24 July 2025 à 10h56

Reading time

2 minutes

Publication: 11 February 2025 à 15h15, Updated on 24 July 2025 à 10h56

Reading time: 2 minutes

Share
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After announcing a first international expansion into Mexico in March 2024, the U.S. retailer Ulta Beauty (2023 turnover of US$11.2 billion, up 5.7%, after 15.6% in 2022 and 37.9% in 2021) announced on 29 January that it was entering the Middle East. This will be developed via a franchising agreement with Alshaya Group. The first stores are planned for the end of 2025.

To remember: Alshaya operates 4,000 stores and 125 e-commerce sites (Charlotte Tilbury, Victoria’s Secret, H&M, American Eagle,

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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