Franchise : Ulta Beauty enters the Middle East with Alshaya

An article by Morgane Monteiro

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Publication

11 February 2025 à 15h15

Updated on 24 July 2025 à 10h56

Reading time

2 minutes

Publication: 11 February 2025 à 15h15, Updated on 24 July 2025 à 10h56

Reading time: 2 minutes

An article by Morgane Monteiro

Add mind Retail to your sources

Publication

11 February 2025 à 15h15

Updated on 24 July 2025 à 10h56

Reading time

2 minutes

Publication: 11 February 2025 à 15h15, Updated on 24 July 2025 à 10h56

Reading time: 2 minutes

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After announcing a first international expansion into Mexico in March 2024, the U.S. retailer Ulta Beauty (2023 turnover of US$11.2 billion, up 5.7%, after 15.6% in 2022 and 37.9% in 2021) announced on 29 January that it was entering the Middle East.

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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