Faced with the onslaught of on-demand delivery startups, Franprix (872 stores at the end of December 2020, including 479 franchises) wants to emphasis their e-commerce offensive. A discussion with Laurent Rapoport, Marketing and E-commerce Director at Franprix.
Groupe Casino’s turnover reached €31.9 billion in 2020 (up by 9% on a comparable basis). How has Franprix performed?
Laurent Rapoport: Franprix sales were €1.58 billion, with growth of 7.1% on a comparable basis. Our local shops benefited from the Covid-19 health crisis, and the average basket in stores rose sharply. In terms of contribution to growth, offline was the major growth driver in 2020. E-commerce also increased, although it is still developing from a smaller base.
How much does...
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