Furniture & deco. What the ‘connected’ generation wants

An article by La rédaction

Publication

13 February 2019 à 17h17

Updated on 13 November 2024 à 18h03

Reading time

9 minutes

Publication: 13 February 2019 à 17h17, Updated on 13 November 2024 à 18h03

Reading time: 9 minutes

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An article by La rédaction

Publication

13 February 2019 à 17h17

Updated on 13 November 2024 à 18h03

Reading time

9 minutes

Publication: 13 February 2019 à 17h17, Updated on 13 November 2024 à 18h03

Reading time: 9 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Explore the mind Retail subscription

To win digitally-connected customers, retailers continue to adapt. If traditional companies have significantly changed their strategies, some new players like Casper, Wayfair and Made.com operate with completely different models.

How can such different firms compete in a similar market?

“I’ve already bought chairs, tables, rugs and mirrors online”, said Matthew, an Engineer (aged 40), a dad of 3 children in Boston. “However, I would never buy a sofa I didn’t sit on or be able to touch. Then agai

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