Furniture. Why Casper’s I.P.O. might be slippery?

In the beginning of January, the direct-to-consumer mattress brand Casper, proclaimed “pioneer of the sleep economy” applied to list common stock on the New York Stock Exchange. In a statement, the U.S. retailer aims to capture a large share of the “sleep economy,” a market it valued at US$79 billion in the U.S. and at US$432 billion globally. Founded in 2014, Casper is a pioneer of the bed-in-a-box business, selling foam mattresses online and delivering by post. The company has generated US$31