Galeries Lafayette and Printemps eye retail media potential

Featured image of the article Galeries Lafayette and Printemps eye retail media potential

An article by Sophie Baqué

Publication

4 May 2022 à 17h15

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 4 May 2022 à 17h15, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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An article by Sophie Baqué

Publication

4 May 2022 à 17h15

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 4 May 2022 à 17h15, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

Share
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Galeries Lafayette and Printemps are considering the potential of retail media. With margin rates of around 40%, retail media does not leave retailers indifferent. According to our sources, the French department stores’ chain Galeries Lafayette is reviewing how to monetize customer data with brand advertisers.

“They are at the stage of thinking about how to exploit loyalty cards and online browsing data”, explains a source. “They want to know how to share that data with brands so they can...

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