Galeries Lafayette and Printemps eye retail media potential

Featured image of the article Galeries Lafayette and Printemps eye retail media potential

An article by Sophie Baqué

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Publication

4 May 2022 à 17h15

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 4 May 2022 à 17h15, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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An article by Sophie Baqué

Add mind Retail to your sources
Publication

4 May 2022 à 17h15

Updated on 21 October 2022 à 21h32

Reading time

1 minute

Publication: 4 May 2022 à 17h15, Updated on 21 October 2022 à 21h32

Reading time: 1 minute

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Galeries Lafayette and Printemps are considering the potential of retail media. With margin rates of around 40%, retail media does not leave retailers indifferent.

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