Gemo begins international expansion with its “family store” concept

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16 January 2019 à 11h26

Updated on 10 May 2019 à 16h26

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3 minutes

Publication: 16 January 2019 à 11h26, Updated on 10 May 2019 à 16h26

Reading time: 3 minutes

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Publication

16 January 2019 à 11h26

Updated on 10 May 2019 à 16h26

Reading time

3 minutes

Publication: 16 January 2019 à 11h26, Updated on 10 May 2019 à 16h26

Reading time: 3 minutes

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Faced with a competitive environment against Primark or Amazon, Gemo is remodelling operations. Founded in 1991 by the family group Biotteau, which also owns Eram, the value brand previously sold only in stores on the fringe of towns as more cost effective than large shopping centres.
However, C.E.O. Hubert Aubry and Retail France Director Yvan Soguet, explain a new strategy.

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