George Yates, Back Market : “In 16 markets, our main challenge is to ensure that supply keeps pace with demand”

Featured image of the article George Yates, Back Market : “In 16 markets, our main challenge is to ensure that supply keeps pace with demand”

An article by Sophie Baqué

Publication

31 January 2022 à 18h43

Updated on 11 July 2024 à 11h14

Reading time

4 minutes

Publication: 31 January 2022 à 18h43, Updated on 11 July 2024 à 11h14

Reading time: 4 minutes

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Only six months after previous fundraising, the second-hand marketplace Back Market (specialising in electrical products), raised €450 million and reached a valuation of €5.1 billion. George Yates, Head of Strategic Partnerships at Backmarket, explains strategic guidelines

An article by Sophie Baqué

Publication

31 January 2022 à 18h43

Updated on 11 July 2024 à 11h14

Reading time

4 minutes

Publication: 31 January 2022 à 18h43, Updated on 11 July 2024 à 11h14

Reading time: 4 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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Back Market has recorded US$ 1.5 billion in run rate revenues in 3 years. Can you describe the business model? 

George Yates: Founded in 2014, Back Market is a digital marketplace that specialises in refurbished electrical products. The inventory comes from merchants who refurbish products. Back Market does not buy products. We select quality merchants, according to precise K.P.I.s, which include specialist electrical refurbishment and a guaranteed quality. We do not publish annual turnover...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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