The German online optician Mister Spex is continuing a very controlled foray into the physical world. In November 2022, it will open a first store in Switzerland. “This will be our 65th store in total,” said a spokesperson. Chaired by Dirk Graber, the group saw sales grow by 8% in H1 2022 to €108.3 million. Gross margin fell slightly to 47.9% of sales from 49.4% a year earlier. The brand, which moved from a pure-player model to that of an omnichannel optician, had more than 1.72 million...
Germany: In 6 months, online optician Mister Spex opens 12 stores
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