Greece. Supermarkets forced to offer a low-price basket 

With inflation at 12% in October 2022, above the Eurozone average of 10.7%, Greek consumers have seen their spending soar.

The Greek government has guaranteed, from 2 November until the end of March, a low-cost alternative among 51 categories of products (milk, rice, meat). An emergency measure: according to NielsenIQ, the average FMCG basket in Greece fell by 1.8% in volume during the first nine months of 2022 (annual evolution) but total expenditure increased by €320 million.

This operation, kn