If for years, China was the Eldorado of luxury brands, these are now massively reinvesting in the United States. They are opening stores within medium-sized cities in full development.
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It is a measured but committed retail development. In the spring of 2022, Gucci opened 2 stores in Columbus (Ohio) and Austin (Texas). The Kering Group plans to open 30 stores in the U.S.A. over the next 2 years.
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