Guillaume Darrousez, CEO Petit Bateau: After 6 months, a second-hand spending customer starts buying our new products”

Featured image of the article Guillaume Darrousez, CEO Petit Bateau: After 6 months, a second-hand spending customer starts buying our new products”
Guillaume Darrousez, C.E.O. of the Petit Bateau children's wear brand, was a guest of the latest FrenchFounders meeting in Paris, attended by mind Retail. He shared future plans to combine carbon impact reduction with profitability.
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What is an assessment of second-hand potential at Petit Bateau?

At Petit Bateau, we have been providing second-hand services for 130 years because our products are of high quality. In the past, trading of second-hand items was within a family. Now it is on a platform like Vinted which has 4 million Petit Bateau products for sale right now. As a brand, we must be active and visible in this segment, which will increase from 5% to 10% of the fashion market today to 25% in 2030. In 2017, Petit Batea

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