Guillaume Darrousez, CEO Petit Bateau: After 6 months, a second-hand spending customer starts buying our new products”

Featured image of the article Guillaume Darrousez, CEO Petit Bateau: After 6 months, a second-hand spending customer starts buying our new products”

An article by Sophie Baqué

Publication

14 April 2023 à 16h19

Updated on 17 April 2023 à 16h37

Reading time

5 minutes

Publication: 14 April 2023 à 16h19, Updated on 17 April 2023 à 16h37

Reading time: 5 minutes

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Guillaume Darrousez, C.E.O. of the Petit Bateau children's wear brand, was a guest of the latest FrenchFounders meeting in Paris, attended by mind Retail. He shared future plans to combine carbon impact reduction with profitability.

An article by Sophie Baqué

Publication

14 April 2023 à 16h19

Updated on 17 April 2023 à 16h37

Reading time

5 minutes

Publication: 14 April 2023 à 16h19, Updated on 17 April 2023 à 16h37

Reading time: 5 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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What is an assessment of second-hand potential at Petit Bateau?

At Petit Bateau, we have been providing second-hand services for 130 years because our products are of high quality. In the past, trading of second-hand items was within a family. Now it is on a platform like Vinted which has 4 million Petit Bateau products for sale right now. As a brand, we must be active and visible in this segment, which will increase from 5% to 10% of the fashion market today to 25% in 2030. In 2017, Petit...

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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