H&M mixes outlet and “pop-up” in Germany

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20 December 2017 à 12h50

Updated on 10 May 2019 à 17h26

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1 minute

Publication: 20 December 2017 à 12h50, Updated on 10 May 2019 à 17h26

Reading time: 1 minute

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Publication

20 December 2017 à 12h50

Updated on 10 May 2019 à 17h26

Reading time

1 minute

Publication: 20 December 2017 à 12h50, Updated on 10 May 2019 à 17h26

Reading time: 1 minute

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In the wake of Austria, Denmark, the Netherlands and the U.S.A., the Swedish fashion retailer H&M opened in November 2017 a “pop-up” outlet store dedicated to end-of-lines. Covering ​​185 sq.m. GLA, it is in the Wolfsburg Designer Outlets and it will last whilst supplies last, as previous season items are sold at a discount of 70%. The Wolfsburg outlet centre is near the city centre. Supported by a new childcare service, results are excellent.

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