Home / Deco. The German pure-player Westwings goes global

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18 March 2019 à 09h21

Updated on 10 May 2019 à 16h17

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Publication: 18 March 2019 à 09h21, Updated on 10 May 2019 à 16h17

Reading time: 1 minute

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Publication

18 March 2019 à 09h21

Updated on 10 May 2019 à 16h17

Reading time

1 minute

Publication: 18 March 2019 à 09h21, Updated on 10 May 2019 à 16h17

Reading time: 1 minute

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In late 2018, the Westwings opened 3 pop-ups in Munich, Hamburg and Milan (300 sq.m on Via San Carpoforo). The group is positioned as a ‘shoppable magazine’ for daily inspiration on home & living. 85% of sales come from shoppers who visit the website on average 100 times per year. “In 2017, Westwings posted sales of €267 million, heeling its rival Home24 with sales of €276 million, said Felix Muxel, C.E.O. of the Nymphenburg Group. Recently, it expanded its private labels a lot, in

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