Home electrical. The British Dyson fuels growth from Asia

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In 2017, sales of the British home electrical retailer Dyson jumped by 40% to €3.9 billion. Between 2014 and 2017, total revenue almost tripled. According to C.E.O. James Dyson, the Group’s “centre of gravity” shifted towards Asia, which generated 73% of the annual growth, compared with 21% for Continental Europe and 19% for Americas. Dyson’s margin jumped by 27% to €903 million. Last year, Dyson opened a first showroom in China (in Huangpu District in Shanghai) and it plans to add 23 Chinese s

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