Eager to create engagement with clients, the high-end retailer Pirch (selling premium kitchen, bath and outdoor products) is following the experiential and customer empowerment route. In its 9 U.S. showrooms covering from 1,800 to 2,800 sq.m G.L.A., customers can drop off their laundry, explore completely interactive kitchens and use swimming costumes to test the US$1,000 showerheads in the stores’ spas. It aims to ensure that clients can test all their products to enhance inspiration.
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