How Armis relies on AI to transform multi‑local advertising on connected TV

Featured image of the article How Armis relies on AI to transform multi‑local advertising on connected TV

An article by Morgane Monteiro

Publication

2 December 2025 à 15h55

Updated on 8 December 2025 à 18h42

Reading time

1 minute

Publication: 2 December 2025 à 15h55, Updated on 8 December 2025 à 18h42

Reading time: 1 minute

An article by Morgane Monteiro

Publication

2 December 2025 à 15h55

Updated on 8 December 2025 à 18h42

Reading time

1 minute

Publication: 2 December 2025 à 15h55, Updated on 8 December 2025 à 18h42

Reading time: 1 minute

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French start‑up Armis (created in 2015 and focused on digitising paper brochures) tackles creation of video ad spots generated by AI and broadcast on connected TVs in BVOD. Commercialised since May 2025, Carrefour was the first to test this approach at scale, targeting connected‑TV audiences from May 2024 in the catchment areas of stores and watching ads including local elements. Asked by mind Retail about campaign results created and broadcast with the solution, C.E.O. David Baranes said: “In

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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