Redevco (€7.5 billion retail portfolio with assets in 11 countries) ranked 825 European cities in 25 countries for a “City Attractiveness” study. This quantified the “attractiveness” of a city, and thus the likelihood of quality retail locations, largely determined by so-called “soft” factors. Tourist sites, quality of leisure activities and a high share of creative professions are key determinants for retailer success. They support fundamental factors of a robust economy and good demographics.
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