How Cuisinella’s AI chatbot generates a rise by 21% of in-store appointments

Comment le chatbot IA de Cuisinella génère +21% de rendez-vous en magasin

An article by Morgane Monteiro

Publication

20 November 2025 à 16h35

Updated on 24 November 2025 à 22h05

Reading time

2 minutes

Publication: 20 November 2025 à 16h35, Updated on 24 November 2025 à 22h05

Reading time: 2 minutes

To support “drive-to-store”, the Schmidt group subsidiary deployed an AI chatbot on the e-commerce site to improve conversion of in-store appointment bookings. For mind Retail, Daniel Freyd, Chief Information Officer of the Schmidt group, reports on the results.

An article by Morgane Monteiro

Publication

20 November 2025 à 16h35

Updated on 24 November 2025 à 22h05

Reading time

2 minutes

Publication: 20 November 2025 à 16h35, Updated on 24 November 2025 à 22h05

Reading time: 2 minutes

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For Cuisinella kitchen retailer (revenue 2024: €250 million, down by 8% year-on-year), where almost all sales occur in stores, converting online traffic into physical visits is a major challenge. Online, the average basket is €95 for accessories and furniture, versus €5,000 in stores where design appointments take place. The Schmidt group subsidiary (revenue 2024: €602 million, down by 7% year-on-year, including €6 million online, up by 30%) launched at the end of January 2025 an AI chatbot cal

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Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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