How Etam wants to generate additional revenue from in-store returns

The underwear retailer Etam (804 stores in 45 countries in late 2022, including 593 fully-owned), whose 90% of sales are generated by stores and 10% online, added a “return management” module to the vendors application. The functionality, which is fully tested and launched in all French stores in April 2022, will be rolled out in Spain and in Belgium by the end of 2023.

For the retailer, the returns rate stood at 8% of in-store sales in 2022. Julie Bonnet, International Retail and Operation...