All over the world, the Facebook Group is developing payment options directly on apps, including WhatsApp, Messenger and Instagram. Since March 2019 in the U.S.A., the group has been testing an “in-app” online shopping feature on the photo-sharing platform Instagram in partnership with 20 retailers, including Nike, Adidas, Zara, H&M, Uniqlo, Burberry and Dior. This allows users to buy products directly on Instagram, marking a major move into e-commerce. Shoppers enter their financial, contact a
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