How Leroy Merlin generates 5% additional revenue with a range optimisation tool

Featured image of the article How Leroy Merlin generates 5% additional revenue with a range optimisation tool

An article by Morgane Monteiro

Publication

5 February 2026 à 18h35

Updated on 9 February 2026 à 15h53

Reading time

2 minutes

Publication: 5 February 2026 à 18h35, Updated on 9 February 2026 à 15h53

Reading time: 2 minutes

On the sidelines of Diamart Consulting’s Retail Data Day event in Paris, Louis des Escotais, Chief Performance Officer at Leroy Merlin, presented to mind Retail the results of Wiser, an internal tool designed to optimise in-store assortments through data. Here are the details.

An article by Morgane Monteiro

Publication

5 February 2026 à 18h35

Updated on 9 February 2026 à 15h53

Reading time

2 minutes

Publication: 5 February 2026 à 18h35, Updated on 9 February 2026 à 15h53

Reading time: 2 minutes

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

With 100,000 SKUs in the catalogue (marketplace included) but an average of 30,000 SKUs in a store, adapting the product offering without recreating 146 different stores is a complex challenge that Leroy Merlin solved with data. At the beginning of 2024, the DIY retailer the Adeo Group brand (GMV 2024: 31.5 billion euros, +2.6% year-on-year) deployed the Wiser mobile application, a tool developed in-house over a year by two full-time employees. “This tool enabled us to achieve 5% growth in annu

…

You are reading this article thanks to your trial period.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

You are reading this article thanks to your subscription to Mind Retail.

Explore new horizons by checking out our other verticals:

mind Media mind Fintech mind Health mind HR

Do you have information to share with us?

Article authors

Featured image of the article Morgane Monteiro

Morgane Monteiro Journalist

Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

Tags

Our other services

Research

Conducting customized studies: benchmarks, overviews, personalized newsletters, white label content.

See more

Training courses

Our training courses & masterclasses: short formats for management, executive coaching, and skills development for junior profiles.

See more

Events

Our networking activities: half-day conferences dedicated to industry issues and open to the entire ecosystem.

See more

What you absolutely must read this week

The essential content of the week selected by the editorial team.

In-store analytics: US company Form acquires Israeli unicorn Trax

On February 5, 2026, Israeli start-up Trax, founded in 2010 by Joel Bar-El and Dror Feldheim, announced a merger with Form to develop shelf analytics through AI. With a cumulative total of 11...

6 February 2026

AI Builders study : in France, 18% of companies have launched agentic projects

Whilst a shift towards agentic commerce has been under way for several months, consulting firm AI Builders has revealed, exclusively to mind Retail, a study on the disintermediation of customer...

6 February 2026

With 276 stores and exclusive agreements with L’Oréal and Nike, Nykaa accelerates an omnichannel shift

Through influence on YouTube and Snapchat, data exploitation, physical retail and partnerships with international companies, Nykaa is shifting from a pure-player model to an integrated omnichannel...

6 February 2026

Why Wall Street is backing Walmart as Amazon reshapes grocery

As Amazon confirms the closure of Fresh and Go stores in a refocusing move, Walmart crosses the symbolic threshold of US$1 trillion in market capitalisation. A trajectory that illustrates Wall...

5 February 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

1

Shoptimus AI scales up in grocery smart shopping lists and prepares for a new funding round

After securing a strategic partnership with Spanish grocer Bon Preu, retail tech firm Shoptimus AI—first spotted by Carrefour—is accelerating a rollout. By leveraging AI agents to automate grocery...

11 January 2026

2

Global retail tech investment rose by 7.4% in 2025

In 2025, venture capital continued to flow into commerce technologies. With 27.5 billion dollars invested in retail tech, the average deal size increased while the number of transactions declined.

23 January 2026

3

2026 Trends – Retail media, between omnichannel reach, creativity and measurement

(Trends, 6/6) After an exceptional 2024 driven by the Olympic Games, retail media entered a phase of maturity and slowing business last year. It nonetheless remains extremely dynamic, fuelled by...

28 January 2026

4

With Walmart, Ulta Beauty, Zalando and Carrefour, Google launches an agentic commerce protocol

Following the launch of payments in Copilot, Google is preparing to join OpenAI and Microsoft, but with a more integrated version focused on its own payment method, Google Pay. These moves...

13 January 2026

5

2026 Trends – Chatbots, WhatsApp, social networks: don’t miss out on conversation

(Trends 2/6) After a cautious observation phase by retailers and some high-profile hallucination issues, 2025 was a turning point operationally for chatbots and conversational tools. Positioned...

13 January 2026

6

2026 Trends – Unified commerce: when stock and product flow management is boosted by AI

(Trends, 5/6) Under margin pressure and faced with increasingly complex omnichannel flows, retailers are turning stock management into a strategic streamlining lever. Demand planning, OMS and...

27 January 2026