How Leroy Merlin generates 5% additional revenue with a range optimisation tool

Featured image of the article How Leroy Merlin generates 5% additional revenue with a range optimisation tool

An article by Morgane Monteiro

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Publication

5 February 2026 à 18h35

Updated on 9 February 2026 à 15h53

Reading time

2 minutes

Publication: 5 February 2026 à 18h35, Updated on 9 February 2026 à 15h53

Reading time: 2 minutes

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On the sidelines of Diamart Consulting’s Retail Data Day event in Paris, Louis des Escotais, Chief Performance Officer at Leroy Merlin, presented to mind Retail the results of Wiser, an internal tool designed to optimise in-store assortments through data. Here are the details.

An article by Morgane Monteiro

Add mind Retail to your sources
Publication

5 February 2026 à 18h35

Updated on 9 February 2026 à 15h53

Reading time

2 minutes

Publication: 5 February 2026 à 18h35, Updated on 9 February 2026 à 15h53

Reading time: 2 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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With 100,000 SKUs in the catalogue (marketplace included) but an average of 30,000 SKUs in a store, adapting the product offering without recreating 146 different stores is a complex challenge that Leroy Merlin solved with data.

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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