How Maison 123 generated €420,000 on WhatsApp in 5 months

Featured image of the article How Maison 123 generated €420,000 on WhatsApp in 5 months

An article by Sophie Baqué

Publication

3 December 2025 à 15h08

Updated on 8 December 2025 à 18h49

Reading time

5 minutes

Publication: 3 December 2025 à 15h08, Updated on 8 December 2025 à 18h49

Reading time: 5 minutes

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Riding on a reduction in Meta’s commercial policy, Wax start‑up specialised in WhatsApp engagement, is gaining ground, capitalising on messaging as a customer acquisition and retention channel in fashion and beauty. Details here.

An article by Sophie Baqué

Publication

3 December 2025 à 15h08

Updated on 8 December 2025 à 18h49

Reading time

5 minutes

Publication: 3 December 2025 à 15h08, Updated on 8 December 2025 à 18h49

Reading time: 5 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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As the cost of marketing messages on WhatsApp is set to fall by 42% on 1 January 2026, from €0.12 to €0.07, young start‑up Wax, created by Guillaume Escolier and Paul Bello, is multiplying customers, mind Retail learned at Tech for Retail. The start‑up developed a software platform enabling marketing teams to create and manage an engaging, GDPR‑compliant WhatsApp channel. “In a year, we went from 150 to 500 active clients, including ManoMano, Eden Park, Asphalte, Sézane, Blissim, Maison 123, Ty

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Featured image of the article Sophie Baqué
Sophie Baqué
Featured image of the article Sophie Baqué
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