How URW brings news brands in its malls

Offering a DNVB (Digital Native Vertical Brand) store within a shopping mall is considered a must both for landlords and the new brand. Indeed, an offline presence may often mean offering lower costs of customer acquisition than online. In December 2019, Jean-Marie Tritant, Head of the U.S.A.’s business of Unibail-Rodamco-Westfield, signed a partnership with Verishop to bring incubated digital brands to the best shopping centres in the U.S. The first stores will be branded under the cosmetics l